Product Discovery
Streamline your Product Development with our Product Discovery Framework.
This framework will help you ensure that your development team is fully prepared and equipped with the knowledge they need to start building your product. Define your goals, validate your ideas, and optimize your user experience. Understand the problem space first, and then transition into the solution space, creating a tailored experience for a given problem.
Tools Used
- Problem Statement Worksheet
- Product Concept Template
- User Journey Mapping
- User Story Mapping Technique
- Outcome Driven Roadmap Template
Get the tools
Our pre-filled templates are designed to help you overcome the initial hurdle of a blank page and allow you to focus your energy on the creative aspects of your product development process. Using these templates, you can save time by starting from a proven structure and ensure that you don't miss any critical details that are essential for creating a successful product.
Product Discovery Timeline
Define the problem to be solved
Kick off the discussion with key stakeholders
In the initial product discovery phase, focus on getting as much information as possible. It's OK to have unstructured information and storm of ideas - you will organize and structure the data later. Try to understand what is the product idea, who is it for and does the product do for them, why do you want to build it, are there competitive products in the market, etc. This will be used to build an initial hypothesis for your product.
Frame the problem
During a few initial discussions, you will get a lot of ideas. That is great, but it's also important to narrow your focus and scope. Use the Problem Statement worksheet to align on the problem you are solving, objectives, constraints possible solutions. This will set clear expectations and you will onboard your team quickly.
Define your product vision and target audience
Outline your product concept
Define and communicate your product vision and strategy, ensuring that everyone involved in the development process is aligned and working towards the same goal. Specify your target audience, identify their needs and outline how your product responds to their needs in an original and innovative way.
Track the user's journey
Understand the required steps to achieve the goal
Create a holistic view of the customer experience, revealing the pain points as inputs for product solution brainstorming.
- Describe the journey for each user and specific scenario
- Specify the steps and phases required to achieve the goal
- Generate insights and identify opportunities for improvement
Conceptualize the solution
User Story Mapping
Create a visual map of the user's journey through the lens of your product, from start to finish. Define how your product helps users with each step throughout the journey.
This tool helps teams effectively visualize and understand the user's journey, identify key activities that lead to the user's end goal, and segment the product into attainable and actionable work items.
Create a product roadmap
Executive and Engineering roadmap
Focus on the outcomes or results that the product or feature is expected to deliver, rather than the specific features or functions that will be delivered. It is a visual representation of the strategic goals and objectives of a product or project, and the steps that will be taken to achieve those goals.
- Executive roadmap - high level
- Storyboard roadmap - outline key features
- Engineering roadmap - full-blown product backlog
