User Journey Template

Summary

Before diving into the solution space, spend some time understanding the problem and user journey. Our user journey map template helps you create a visual representation of the customer experience by compiling and organizing a series of user actions, thoughts, and emotions into a timeline. This narrative is then condensed and polished to create a clear and concise visualization that can be easily understood and shared with your team. By using our template, you can gain a deeper understanding of the user experience and identify opportunities to improve it.

Desired outcome

User journey map template helps you create a holistic view of the customer experience, revealing opportunities to address pain points and create a better experience for your users. The process of creating a map forces conversation and aligns the mental model of the whole team, resulting in a shared vision and understanding of the user or service. The map can then be used as a basis for decision making and effectively communicated to all team members. By using our template, you can create a shared vision for your team and empower everyone to craft a product that meets the needs of your users.

This template consists of three segments: (1) User and Scenario, (2) Phases to achieve the objective and (3) Insights and Opportunities. Each segment forces a communication and puts users and their needs in the primary focus.. A collection of questions inside the template will trigger the right discussion, helping you streamline your efforts and guiding you to your understanding of the user journey and activities required to achieve the intended goal.